Young Ambassadors Programme

·       Getting more young people into sport.


·       Raising awareness of London 2012.


·       Spreading the Olympic & Paralympic Values.


Each year until 2012, school sport partnerships across England will recruit two young people to take on the role of Young Ambassador for two years.

In their first year, they work in their local communities championing sport and the ethos and values of the Olympic and Paralympic movement. In their second year, they take on a mentoring role with the new Young Ambassador intake.

By the time the Olympic Games and Paralympic Games reach London in 2012, more than 5,000 young people from across the UK will have been through the Young Ambassador programme, which is managed by the Youth Sport Trust on behalf of the Department for Culture, Media and Sport (DCMS) and the Department for Children, Schools and Families (DCSF). Half of all the Young Ambassadors are selected due to their sporting talent, while the other half are chosen due to their outstanding commitment and ability as young leaders or volunteers.

Over the first year of the Young Ambassador programme Young Ambassadors from 422 school sport partnerships have increased participation, supported learning through the Olympic and Paralympic values and provided inspiration for other young people to ‘choose sport’.